Service marketing 7 P for JetBlue Essay Example | Topics and Well Written Essays - 1000 words

Service marketing 7 P for JetBlue - Essay Example However, the problems associated with service delivery and brand sentiment requires that JetBlue offer more discounted package and travel options as a means of reinforcing their price differentiation and satisfying their value proposition. Product is reflected by its provision of travel vacation packages on reputable sites such as Priceline and Travelocity, as well as JetBlue Getaways, a self-managed website offering custom-designed packages (JetBlue, 2010). As with the pricing consideration, JetBlue should expand these product offerings to illustrate the depth of its value proposition and value consciousness. Place is satisfied by having many fleets and routes established throughout the nation, thus adding convenience to the consumer experience. However, the majority of revenues come from New York and Florida, as Jet Blue has the most presence in these locations. The business should expand its market presence and capacity to improve place availability that can be used in promotions. Promotion is lacking at JetBlue. The company relies heavily on social media to create relationships with customers and promote its value (JetBlue, 2011). Social media is not effective in all markets, thus the business should invest additional capital in promotion to fully advertise its value proposition and gain more market attention. The expanded dimension of physical layout is somewhat restricted by its low cost model, as improving physical layout requires less overhead or more budgeting in this area. However, by offering customers more airport-based facilities and improvements on-board will improve its competitive position. In terms of people, the business requires more cultural development to ensure a culture of service excellence, something significantly damaged in reference to the Jet Blue brand. Finally, the business needs to change its