MBA Markeing Communications Essay Example | Topics and Well Written Essays - 1000 words

MBA Markeing Communications - Essay idealhand even cheaper wares several(prenominal)times move rapidly in the commercialize because of the strong selling communication between the manufacturer and the consumers. Marketing people have many weapons like advertising, branding, direct marketing, graphic designs, packaging, sponsorship, world relations, gross revenue promotion online marketing etc in their armoury to communicate effectively with the market. This paper briefly analyzes gross sales Promotion as an integrated marketing communication strategy.Sales promotion is an activity intended for change magnitude the sale of a product undertaken by organization. It can be of different types based on the market and the product specialties. It is difficult to pin point all the sales promotion activities because of the high volume of productive and innovative sales promotions are entering in the market daily. Manufacturers spend millions of dollars in researching for new methods in sales promotion since they know very well that the traditional sales promotions may not commit the customers much. Buy-One-Get-One-Free (BOGOF), Customer Relationship Management (CRM), New media, Merchandising, Free gifts, Discounted prices, Joint promotions, Free samples, Vouchers and coupons, Competitions and prize draws, etc are some of the common sales promotion methods (Sales Promotion, 2009).Buy-One-Get-One-Free is a common sales promotion campaign undertaken by marketing people. The consumers will be offered another one when they purchase one, free of cost in this type of sales promotion strategy. In customer relationship management, the consumers will get bonus points for every product they purchased or service they used which can be later converted in purchasing another product or service later. For example, most of the airliners offer the passengers bonus points for the air miles they travelled in their aircrafts which can be later converted to another free trip. Free gifts are another method for attracting customers. When we purchase a car,