Royal Wedding Media Coverage

Example of a great media coverage The munificent nuptials in 2011 Many PR specialists define the Royal wed of Kate Middleton and prince William as the PR slip of the year. It is a proof that a well- managed event can resonate for months or even years. It has set the beginning of the written report building of this new family. As Pagefields founder and senior partner go down Gallagher argues, the event not only promoted the young couple, but also gave the monarchy, capital of the United Kingdom and the UK a boost. Before the event, there was an estimated number of 8500 journalists expected to arrive in London from abroad. more than 36 broadcasters, such as BBC, Sky News, ABC, NBC, CBS, Al-Jazeera etc. were housed in a special structure, built close to the Westminster Abbey, where the wedding took place. Apart from or so 2000 guests, 40 broadcast cameras, 12 photographers and 28 reporters from national, international and regional media were expected. More than 100 overseas broa dcasting organizations were transmitting the event. BBC had the biggest broadcasting presence with slightly 550 quite a little staff at a cost of ? 2 million. The US networks have begun their coverage at 3 a. m. n the west coast. 64% of Americans said that they believe that the event has sure too much fear in the media, however 28% of US citizens have admitted that they have followed the wedding very closely. The weddings audience has reached 2 billion people worldwide. According to Google, there are over 162 million web pages mentioning the wedding. It was estimated to earn ? 630 million into the economy. All these facts are a proof that the event has received great, or even excessive media editorial coverage worldwide and has reached a huge number of people.This has probably turned it into the TV (PR) event of the century. An object lesson of the number of articles that only CNN has concerning the Royal wedding http//edition. cnn. com/SPECIALS/2011/royal. wedding/ . 1 . h ttp//www. prweek. com/uk/features/1124547/the-power-books-top-5-pr-campaigns-2011/ 2 . http//www. guardian. co. uk/uk/2011/apr/28/royal-wedding-media-tv-audience 3 . http//www. guardian. co. uk/news/datablog/2011/apr/29/royal-wedding-numbers-figures