Ethical Issues in e-Commerce Essay -- Business Ethics

IntroductionThe net profit has stock a great deal of attention in the media lately repayable to its tremendousgrowth in usage by both consumers and businesses. The crotchety capabilities of the Internet has captured the attention of the marketing community. While a growing keep down of companies lay down or are interested in dilateing an Internet presence, there is still a great deal of uncertainty round it and the potential ethical issues associated with its use as a marketing medium. Although many another(prenominal) businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business communitys perceptions of the ethicalness of this new medium. The uncommon interactivity of the Internet has captured the marketing communitys interest as a way to develop and enhance customer relationships and establish greater brand i dentity. Thus, many moneymaking(prenominal) services have become available on the Internet that award consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and backpack discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this information state highway is growing almost exponentially, the benefits of the Internet are not without drawbacks. estimable Issues coverPrivacy is the condition where someone personal information can not be documented and be used by others (Parent, 1983). Privacy has been and continues to be a significant issue of concern for both current and future electronic commerce customers. The foll... ... try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and profile of some dimensions of hiding issues. Last, marketing researchers must attempt to define hiding operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this fare of information changes situationally or in response to other factors.Works CitedStead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119.