Ib Business Steeple Analysis –

both(prenominal) country has its own legislations however in the course of achieving their aims and objectives, businesses face challenges from both within and outside of their organizations. Those internal and external opportunities and risks will effect a firms gradual performance, in that locationfore to analyze these factors and beneathstand them to feed out effective closings we use something called the STEEPLE analysis. STEEPLE analyses and examines the context in which the authority operates.Identifies key issues that exists (or ar emerging) in the internal and external environment, by suggests how these will or whitethorn impact on the future system and resources. The factors are identified in these 7 areas Social Factors that include heathen aspects and include health consciousness that represents opportunities and threats to a business. They include aspects like income distribution, demographics, grok/social mobility, poverty take aims e. t. c. For example Multi culturalism has led to a major break in the trade of exports from different cultural backgrounds.Starbucks is known as a respectable employer and a business that values the workforce. They were even mentioned in the circumstance Top 100 companies to work for in 2005. Technology The efficiency of outlay on technological advancements that may benefit or become a problem to the ships company. For example the new technological advancements fanny hinder the increase of the business because of the high costs that are put into advancing the engine room can interfere with the performance of the business.Hong Kong consumers are mostly capable in using computer based platforms because of highly technologically savvy community the consumers tend to look at the factor of convenience to their advantage. at that placefore Starbucks has an opportunity to start a platform that will essentially provide to this essential of consuming the wide public. Economic The economic state of where the business operates is specify by inflation, unemployment, economic growth and international trade.Not only are there these four variables that determines the state of the economy but the consumer and business confidence level also determines the state of the economy that they are operating in. For example the actions of play complete firms can alter performances of businesses. Hong Kong has faced a considerable flow of avocation involving tourist and travelers present in Hong Kong. A lot of mainlanders and travelers from neighboring regions need started swarming in Hong Kong due to the opening of Disneyland in 2002.The large rise of the material body of consumers available in Hong Kong, whom are mostly very well off baffle therefore raise the consumer confidence overall. External environment The factors that may effect any business activity and issues that should be addressed in any business strategy carried out. They include business strategies like the say-so cost and bene fits of a joint venture, marketing planning (like threats from other gibe businesses), business propositions (whether to further expand the business internationally or not). Starbucks company has the opportunity to expand its global operations.Starbucks has already created branches located all globally. There are just as many Starbucks available in Hong Kong have opened over 60 new shops by the end of 2005. upstart markets for coffee such as India and the around the Pacific rims are source to emerge. Political Government legislations like employment law, consumer cheerion rights, copyrights and trademark and regulations apply as boundaries for the business to operate within. For example the Hong Kong governments token(prenominal) wage policy that sets a boundary for all businesses to operate within.As Hong Kong (HKSAR) has been under the rule of mainland China for several years after the handover by the British government. Nevertheless it has business friendly laws in the land . These liberties allow Starbuck Coffee party to be capable of operating internationally in Hong Kong. However it has to draw the general legislations and regulations imposed by the HK government. Legal The government imposes various rules and regulations to understand the protection of the general public from the negative aspects of businesses. These legislations are normally to protect consumers, competing firms, employees, the social environment e. . c. Ethics The moral principle that should be considered during decision making in a business. For example, what is the right thing to do and what is the rail at thing to do. Minimum wage is morally right because there are people that work for the least amount of wage possible where you can not even afford a meal for a day. For those that are in need, minimum wage is morally right. Starbucks as an organization has material honourable view and an ethical mission statement with strong ethical values as follows, Starbucks is commit ted to a role of environmental lead in all facts of our business.