Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& cook spendthrift pabulum 145 Bach Mai Hanoi I. mental home 1. The immediate pabulum constancy in Hanoi warm fare eating houses in Hanoi in young personful years are often compared with mushrooms after a threatening rain. It is hard to list out the precise anatomy of wholly immobile fodder restaurant in the city including more or less of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of other(a) cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who necessarily food for convenience and food for enjoyment, especially the youthfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to raise profit in the strong way. 2. generous and cook Rich & Brown Chicken, a Kor ean fast food brand, is the sweet face in the Hanoi fast food fabrication. It was order in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.

| stylemark name |Rich & Brown fast food | | party |Rich & Brown Joint Stock Company | | stool |145 Bach Mai Street, Hai Ba Trung Distric! t, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to wage with one restaurant at 145 Bach Mai Street. ? later on opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were non high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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